Urban $tyle Respect SP

In Brazil, young people from the outskirts of São Paulo are creating their own identity. Exploring, with consciousness an infinite collection of fashion references, art and music that web provides. This initiative translates visually through an intense graphic appeal, unique, artistic and realistic photographic style. We found a group called Ver$usxBoyz through VICE's blog (Brazil). They're a fashion lifestyle movement made up of young people from São Paulo, aged between 15 and 19, They express themselves by posting photos on Tumblr and Instagram. They came up with the name Ver$us as an aesthetic opposition to the Brazilian youth standards. That is, versus society. Another group, called Future Gang, also joined this project.

Design / Elvis Benicio

Motion Design & Pattern Design / Pier Paolo

Photo / Matheus Coutinho

Stylish / Aib Mv